Jim joined Elsewhere Partners as an Operating Advisor in February 2026. Prior to that, he was Chief Marketing Officer at Ontic, the security intelligence software platform, leading brand, demand generation, product marketing, and communications. Earlier, Jim served as CMO at Upland Software (NASDAQ: UPLD), leading global marketing for a public enterprise software company with more than 30 products. As founding marketer and longest-serving executive at Spredfast, he helped scale the social media management leader from startup to more than $100M through its acquisition by Vista Equity Partners. He also led marketing at Lombardi Software through its acquisition by IBM, and began his software career at Trilogy Software in product and go-to-market roles. Across three decades in B2B software, Jim has developed deep expertise in go-to-market strategy and execution, with particular strength in scaling companies and guiding them through acquisitions.
Jim received his B.A. in American Studies from Stanford University.